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Blue Begins Anew
Client:
Blue Portland Maine
Date
2024
Project type
Video production
Blue has been a fixture in the Portland music scene for ages. So, too, have its new owners, Andrew and Celeste. Their acquisition of the venue during COVID was a match made in heaven. While they wanted to ensure that Blue remained a draw for musicians and music enjoyers of all stripes, they also wanted to do their part to make the venue more accessible.
Traditionally a listening room, the pair envisioned a more organic, energetic approach to platforming musicians of all genres (and ages). To do so, they began a journey toward non-profit status, which they secured in 2024.
Strega Studios partnered with them to create a fundraising video that could help drive their very first capital campaign.