Alexander Bertoni is a brand marketer, creative strategist, and founder of Strega Studios based in Portland, Maine. Known for bridging commercial strategy with narrative-driven creative execution, he specializes in elevating brands across local, regional, and national landscapes.

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Alexander’s work for clients like IDEXX, Ryder, The Hartford, and WEX is recognized for its sharp positioning and multidisciplinary approach, blending brand strategy, storytelling and digital marketing. Operating at the intersection of technology and empathy, he has built identities, campaigns, and go-to-market strategies that resonate with global audiences and lead to measurable business growth.

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His background spans collaborations with scaling startups, established enterprise brands, local institutions, and hospitality leaders. Whether scaling emerging venture-backed organizations, repositioning established legacy brands, or designing immersive consumer touchpoints, Alexander designs strategies that balance strategic rigor with high-impact visual and verbal design.

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Frequently tapped for his perspective on brand architecture and community-driven marketing, Alexander plays an active role in northern New England’s growing creative and business ecosystem. He collaborates regularly with regional creative networks, mentors emerging talent, and champions Portland's position as a thriving hub for design, technology, and food culture.

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Alexander is deeply committed to giving back to his communities, serving on the organizing committee of TEDxDirigo, the advisory committee for Presumpscot Regional Land Trust, and dedicates one project per quarter to delivering pro bono projects for non-profits focused on civil rights, food access, and immigration.