Blue Begins Anew

For decades, Blue has been an essential fixture of Portland’s music scene. When longtime community figures Andrew and Celeste acquired the venue during the pandemic, they set out to preserve its legacy while opening its doors wider to musicians and audiences of all backgrounds.

To transition the traditional listening room into an inclusive, non-profit platform for musicians across all genres and ages, the pair secured non-profit status in 2024.

Strega Studios partnered with the new leadership team to produce a flagship fundraising video to anchor their very first capital campaign.

Capturing the spirit of an iconic local venue requires balancing nostalgia with a clear vision for the future. We used an intimate, documentary-style approach to showcase the energy of live performance alongside candid commentary from the new owners, local artists, and devoted patrons.

The resulting video serves as the primary storytelling piece for their capital campaign, driving donations, building community support, and helping secure Blue's future as a sustainable non-profit venue in Portland.