East Yard Fitness

Strega Studios partnered with East Yard Fitness, a South Portland gym dedicated to building an inclusive and welcoming community, to create a vibrant suite of photo and video assets designed to energize their brand presence.

Our goal was to capture the spirit of the space and the people who make it unique, emphasizing the gym’s culture of accessibility, encouragement, and strength. Through dynamic visuals, we highlighted real members in action, showcasing authentic energy rather than staged perfection. The project included both still photography and short-form video content that can be used across web, social media, and promotional campaigns.

The final assets reflect East Yard Fitness as more than just a gym: they embody the sense of belonging and empowerment that defines the community, giving the brand powerful tools to connect with new members while reinforcing the loyalty of those already a part of it.