UV Viewer PLUS: A New Standard in Diagnostic Confidence

In labs, environmental facilities, and water utilities worldwide, clean water depends on accurate, timely diagnostic testing. Detecting harmful pathogens like E. coli requires precision, speed, and absolute clarity, where even subtle fluorescing signals in a sample can mean the difference between safe drinking water and a public health alert.

IDEXX answered that need with a state-of-the-art solution: the UV Viewer PLUS.

Strega Studios partnered with the IDEXX Water team to produce the primary launch video for this next-generation test-reading device. From sleek aesthetic upgrades to enhanced fluorescence detection, we set out to illustrate the engineering and design improvements that set a new benchmark for diagnostic confidence.

Introducing advanced lab hardware to global water quality professionals requires bridging technical precision with intuitive usability. IDEXX needed a video that clearly communicated the device’s hardware enhancements while highlighting how seamlessly it fits into daily laboratory workflows, making pathogen detection simpler, clearer, and faster than ever before.

We crafted a polished, dynamic visual narrative that paired clean product cinematography with motion design to spotlight key features. By emphasizing real-world functionality and the visual clarity of fluorescent test results, we created a video that grounds cutting-edge innovation in user-friendly diagnostic performance.

The result was a high-impact launch video used by IDEXX to debut the UV Viewer PLUS across global marketing channels, sales presentations, and product showcases, building diagnostic confidence among water testing professionals everywhere.