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Discover the Portland Gear Hub

Client:

Portland Gear Hub

Date

2024

Project type

Video Production

Access to outdoor gear and reliable transportation is a cornerstone of a healthy community, yet cost remains a major barrier for many residents.

To break down these barriers, The Portland Gear Hub built a thriving nonprofit retail space and repair center dedicated to making outdoor recreation, sustainable transit, and hands-on education accessible to everyone in Portland, Maine.

When the Gear Hub set out to raise $1.5M to purchase their permanent facility, Strega Studios stepped in to produce a core impact video to drive their capital campaign.

Communicating the value of a community hub requires capturing both its social impact and its long-term vision. We used a grounded, documentary-style lens to showcase the mechanics, volunteers, and everyday cyclists whose lives are transformed by the Gear Hub's work.

The resulting video became the storytelling anchor for their campaign. Within two months of release, the video helped drive over $500,000 in contributions, pushing the organization past the key threshold needed to acquire their building and secure their future in the city.

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