Regional Roots, National Reach: The MMG Brand Overview

Insurance is a promise of protection, but for many, it can feel abstract and corporate. MMG Insurance, a leading regional carrier based in Maine, needed a brand overview video that would move beyond the policy and focus on the people. They required a narrative that captured their deep roots in Presque Isle and their expanding footprint in New Hampshire, Pennsylvania, and Virginia, all while appealing to both prospective talent and prospective policyholders.

Strega Studios collaborated closely with MMG’s marketing and talent acquisition teams to distill their brand essence into a compelling visual story. Our goal was to bridge the gap between "corporate insurance" and "community-driven service." We developed a narrative framework that highlighted MMG's heritage and its forward-thinking approach to the industry.

The final brand overview provides insurance decision-makers and potential talent with a clear, emotional window into the company’s culture.