2nd City Distilling

In competitive craft spirits, standing out online requires imagery that looks premium, clean, and immediately recognizable. Clear bottles and complex glass reflections present a unique challenge, demanding precise lighting and meticulous post-production to truly shine across e-commerce storefronts.

2nd City Distilling turned to Strega Studios to capture their product line, Durty Gurl Vodka, in a sleek, modern visual format tailored for modern digital retail.

2nd City Distilling needed clean, high-resolution product photography for their store, along with an agile set of design assets that their marketing team could easily repurpose across web banners, social media, and promo materials without endless re-shoots.

We approached the shoot with a focus on studio lighting that controlled internal bottle refractions, highlighted label details, like the award foil and vintage pin-up aesthetic, and brought out the clarity of the clear glass. Beyond the primary e-commerce plates, we built custom, layered Photoshop templates and export-ready PNGs with transparent backgrounds and isolated drop shadows.

The result is a versatile library of high-impact product imagery and turn-key digital templates. 2nd City Distilling can now effortlessly drop their bottles onto any marketing backdrop, maintaining consistent brand quality across online distributors, social campaigns, and print media.