The People of the Promise: MMG Recruitment Series

As MMG Insurance expands its footprint into new territories, they faced a classic "unknown entity" hurdle: how do you recruit top-tier talent in markets where your brand legacy isn’t yet established? While MMG is a staple of the Maine business landscape, their expansion required a strategic way to showcase their internal culture, career mobility, and the "why" behind their employee retention to a fresh audience of candidates.

Strega Studios partnered with MMG’s Talent Acquisition team to produce a series of high-impact employee testimonials. We knew that for a candidate in a new market, "seeing is believing." We focused on a diverse range of roles, from adjusters to executive leadership, to demonstrate the breadth of opportunity within the company. The narrative focused on the human side of insurance: professional growth, community impact, and the balance of regional stability with modern innovation.

The testimonial series provides MMG with a versatile asset library for LinkedIn campaigns, career pages, and recruitment fairs. By putting a face to the name, MMG now enters new markets as an employer of choice with a proven, people-first culture.