The Hartford + Workday Wellness

For enterprise organizations, delivering modern employee benefits often means navigating slow implementations, disconnected platforms, and limited visibility into what workforce benefits are actually working.

To solve this, The Hartford partnered with Workday to deliver an AI-powered solution designed to modernize benefits administration and improve employee wellness offerings.

Strega Studios partnered with The Hartford to bring this landmark integration to market through a flagship launch video, print marketing collateral, and strategic content guidance.

Translating enterprise tech partnerships into a compelling narrative requires bridging high-level corporate strategy with concrete operational benefits. We created an executive-driven video and integrated content package that highlighted how moving to standardized API architectures dramatically reduces setup timelines, lowers costs, and gives HR teams real-time data insights.

The resulting video and collateral suite serve as core launch assets across sales, marketing, and executive channels, positioning The Hartford and Workday as pioneers in the future of AI-driven group benefits.